Launch Lab

an incubator for creatives who are ready to launch or level up their business

A warm place to grow your next big thing.

Launch Lab connects you to talented people in your wider digital neighborhood for more accountability, camaraderie, and collaboration as you drive toward your worthy goal.

It’s membership driven, subscription based, so you can sign up and stay for as long as you need before you consider yourself launched.

Launch Lab gives you:

  • Accountability to follow through

    Move from stalling and hiding to concerted action and visibility

  • New relationships

    Meet potential partners, collaborators, affiliates, and friends

  • Permission to make more money

    Clarity around your pricing, offers, and financial operating systems

  • Creative partnership

    Instant access to the creative thought partners and a water cooler

  • Confidence to share

    Practice sharing what you do in this supportive space before sharing publicly

  • Time ROI

    Weekly check in points get you focused on the most effective use of your time

The creative partners you’ve been missing.

  • “I’d been feeling a bit alone and uncertain how to proceed before joining Launch Lab. Now, I get tons energy from connecting with others on the live calls, helpful input and ideas from a group of peers, and expert guidance from Melissa in workshops and our group discussion.”

    - Emily

  • "Launch Lab has been the creative juice my business needed! Connecting with creatives and witnessing both everyone's struggles and wins has been so life giving. Launch Lab makes working alone feel way less "alone”"

    - Brooke

  • "Melissa's workshops have really pushed my design studio growth by huge bounds. The content she presents is always extremely practical, yet allows me room to choose how to best implement change to fit my business. I've launched a new website, collected client feedback for testimonials and internal growth, set my services offerings and the associated rates (and stuck to them), and identified clear financial goals for the year because of the workshops that I attended with Launch Lab"

    B Milder

  • I joined Launch Lab because my styling teaching business had been on pause for over a year and my confidence to relaunch it was low. I've learned so much in the 2 months since I've joined to clarify my offerings, think about my clients' journey, and to automate certain aspects of my onboarding process to streamline it. Melissa is a wealth of business strategy knowledge and a gem to work with!

    - Robin Zachary, The Prop Styling Experience, NYC

  • "Melissa's ability to create a safe and supportive environment, along with the accountability and diverse feedback from the group, helped me stay motivated and reach my goals"

    -Chi Michalski

  • "The group program helped me feel in community with a diverse set of entrepreneurs, which was the emotional push I needed to get out of the perfectionism limiting my work.“

    - Paige P.

Member Spotlights

  • Quinn Qian

    Brand Identity and Motion Designer 

    I joined Launch Lab for some structure and accountability around developing my "work" style, as well as my personal creative pursuits. It's helped me gain clarity around my goals and approach, meet fellow creatives to share insights, as well as potential collaborators on dream projects!

  • Emily Gustafson

    Perinatal + Family Nutrition Counselor

    I had my first child in early 2023 and after spending 18 months at home with him. I was ready to get serious about launching my business, but I needed some support and accountability to successfully make the transition from stay-at-home parent to business owner.

  • Chase Christensen

    Webflow Designer & Developer @ Practice Makes

    I joined Launch Lab to find accountability and guidance for growing my business in a sustainable way. The Launch Lab community, weekly calls, and tools provided by Melissa are really helpful for keeping focused on the bigger picture.

  • Andrea Patiño Contreras

    Filmmaker + Visual creative @ Rabbit Raccoon

    I joined Launch Lab to be in community and to hold myself accountable for my work as an independent filmmaker. I've been so happy to be part of such a supportive group! 

  • Marissa Marino

    Multidisciplinary Designer & Artist

    I joined Launch Lab because it gives me the chance to connect with talented artists and grow alongside a supportive creative community.

✸ how it works ✸

When you sign up, you’ll be invited to Launch Lab’s home base where you can access:

  • Twice weekly ‘stand ups’ - check ins to make sure you are staying connected to your goals with the right mindset

  • Do Hard Things accountability - weekly co-working sessions where you show up to tackle the thing that will actually move your business forward

  • Signature workshops - access recordings of business foundation building trainings like “Design your Offer”, “Price your Offer”, “Map your Customer Journey to Internal Processes”, and “Authentic Sharing Style”

  • A member directory - see who you can connect with as you build your network and unofficial mastermind group

  • Group chats - interactive places to connect with other members for cross-learning and resource sharing

It’s membership driven, subscription based, so you can sign up and stay for as long as you need before you consider yourself launched.

✸ the cost ✸

$99 / month

Membership is rolling so you can start anytime.

We also offer a $25/week payment plan option.

And did we mention that we have a money-back satisfaction guarantee?

We help you:

  • Write a business and personal bio that feels uniquely you

  • Publish a business website that converts

  • Design your offerings to map to the highest ROI

  • Create or update your pricing to rates that make you proud

  • Grow your network and meet potential collaborators and affiliates 

  • Set a content strategy that you actually want to sustain 

  • Share your new offerings with new and existing audience

  • Get your internal financial operations humming

  • Create new passive income streams 

  • Navigate all of the feelings along the way

ready to feel like you’re not building your business on an island?

You don’t have to do it all alone.

We know how important it is to have independence, flexibility, and personal fulfillment when running your own business. And we also know that business building can be an ambiguous, oftentimes lonely journey, especially when you’re launching something new.

Launch Lab gives you a comfortable space to acknowledge the messy human side of running a business. Everyone moving through the program is in the same boat as you — they want to build purposeful, successful businesses. So no need to feel dumb. No need to feel alone. No need to beat yourself up for where you’re at. We are ALL building here together.

The problem is not a lack of information

This is the incubator and launch pad I wish that someone had created for me five years ago when I was starting my coaching business. You can easily find free quality information and trainings about business building online but you can’t easily find real humans to witness you in your strivings, helping you push past the tough parts, and keep bravely showing up to realize your goals.

I know what it takes.

I know what it takes to move from incubating to launched. What separates me from other coaches for creative entrepreneurs is a decade of experience helping creators at reputable startups like Kickstarter, SoundCloud, and the altMBA, running my own brick and mortar incubator space for women-run small business owners, and my design thinking, facilitation, and community building experience.

Frequently

wondered

questions

  • There are two different programming types:

    Accountability calls: It’s amazing what happens when you tell someone else out loud what you are going to do. Accountability dials way up.

    Twice weekly 30 minute calls where you take 10 minutes to review your intentions and wins from the week and spend the rest of the time sharing with others.

    “Do Hard Things” Session: Part heads down work, part informal group coaching.

    This weekly 45 min session offers a dedicated breakout room for heads down work (think of this as the ‘quiet zone’ in the library) and a room for those that want to use the time more like office hours with me / the group (think of it as more casual group coaching and feedback)

  • We think of 'creatives' as a pretty expansive thing. Ultimately if you feel like you could benefit from the list of things we can help you wish, that's enough for us to welcome you in.

    If you are unsure of whether your business would be a good fit for the Launch Lab, just email Melissa at hello@coherence.studio

  • Your idea doesn't have to be fully developed but it would be helpful if you had a general direction you want your business to go in. If you're still unsure about what business to form, I'd recommend exploring 1:1 coaching first to get clear on what you want to create, and then come on over to Launch Lab.

  • You can definitely still join if you have an established business already. This is not just for brand new businesses. It's for anyone looking to launch some new aspect of their business or grow what they already have.

  • This is a 100% optional membership, meaning that it's up to you to plug in and join when you want. That said, you are more likely to get the full value of the membership if you show up and engage.

    The monthly workshops will be recorded and shared if you can't make it.

  • When you sign up you are signing up for a monthly subscription. You'll get immediate access to the Launch Lab and every month the credit card you used to sign up will be charged the membership rate at which you first signed up.

  • I will offer you a full refund, no questions asked, if you are not satisfied with the first month of your membership. That said, I require that you attended at least 2 calls in order to request a refund. The money back guarantee is for people who weren’t satisfied with the program. It’s not for people who didn’t show up for the program.

    For valid refund requests, the refund will be a full refund less the fees from Stripe, the payment processor.

  • This is our current schedule. All events are optional to attend.

    Twice weekly ‘stand ups’ - Mondays at 10am PT / 1pm ET and Fridays at 12pm PT / 3pm ET

    Do Hard Things Session- 45 min - Wednesdays at 12pm PST / 3pm EST

    Ongoing - access to discussion groups and recorded workshops about how to design, message, and price your offer

our quality promise

signing up is a no brainer.

I offer a 100% money back guarantee.

If you’re not satisfied with the offerings after your first month (and you’ve attended at least two calls) I will give you a full refund no questions asked.