✦ Launch Lab ✦
From ideating to
up and running
Launch Lab is a business incubator for creatives who are ready to launch or level up their business with the help of mentors and a supportive community of peers.
The creative partners you’ve been missing.
Launch Lab gives you immediate access to structure, education, and camaraderie that are essential ingredients for moving from preparing to run a business vs. actually doing it.
It’s membership driven, subscription based, so you can sign up and stay for as long as you need before you consider yourself launched.
Launch Lab gives you:
We help you:
Write a business and personal bio that feels uniquely you
Publish a business website that converts
Design your offerings to map to the highest ROI
Create or update your pricing to rates that make you proud
Grow your network and meet potential collaborators and affiliates
Set a content strategy that you actually want to sustain
Share your new offerings with new and existing audience
Get your internal financial operations humming
Create new passive income streams
Navigate all of the feelings along the way
✸ how it works ✸
When you sign up, you’ll be invited to Launch Lab’s home base where you can access:
Twice weekly ‘stand ups’ - check ins to make sure you are staying connected to your goals with the right mindset
Coaching demos - bimonthly live coaching demos where Melissa will coach a volunteer from the community
Water cooler breaks - lightly facilitated ‘getting to know you’ type hangs
Monthly workshops - interactive business building workshops led by Melissa or a guest lecturer. *workshops will be recorded
A member directory - see who you can connect with as you build your network and unofficial mastermind group
Group chats - interactive places to connect with other members for cross-learning and resource sharing
It’s membership driven, subscription based, so you can sign up and stay for as long as you need before you consider yourself launched.
✸ the cost ✸
$99 / month
Launch Lab is in the Launch Phase itself. Which is why we’re offering such a steal of a membership rate right now.
Join us now while this deal is still live.
ready to feel like you’re not building your business on an island?
You don’t have to do it all alone.
We know how important it is to have independence, flexibility, and personal fulfillment when running your own business. And we also know that business building can be an ambiguous, oftentimes lonely journey, especially when you’re launching something new.
Launch Lab gives you a comfortable space to acknowledge the messy human side of running a business. Everyone moving through the program is in the same boat as you — they want to build purposeful, successful businesses. So no need to feel dumb. No need to feel alone. No need to beat yourself up for where you’re at. We are ALL building here together.
The problem is not a lack of information
This is the incubator and launch pad I wish that someone had created for me five years ago when I was starting my coaching business. You can easily find free quality information and trainings about business building online but you can’t easily find real humans to witness you in your strivings, helping you push past the tough parts, and keep bravely showing up to realize your goals.
I know what it takes.
I know what it takes to move from incubating to launched. What separates me from other coaches for creative entrepreneurs is a decade of experience helping creators at reputable startups like Kickstarter, SoundCloud, and the altMBA, running my own brick and mortar incubator space for women-run small business owners, and my design thinking, facilitation, and community building experience.
Frequently
wondered
questions
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There are three different programming types:
Accountability calls: Twice weekly 20 minute calls where Melissa moves you through a clarifying process of optimizing your mindset, To Do list, and goal for the week and day.
Monthly workshops / masterclasses: Melissa and guest mentors will lead business building topics with a mix of lecture + hands on formats
Group coaching demos: feature a member who signs up to be coached by Melissa on a topic that applies generally to self-employed business owners, followed by a group conversation about the coaching topic and demo
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We think of 'creatives' as a pretty expansive thing. Ultimately if you feel like you could benefit from the list of things we can help you wish, that's enough for us to welcome you in.
If you are unsure of whether your business would be a good fit for the Launch Lab, just email Melissa at hello@coherence.studio
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Your idea doesn't have to be fully developed but it would be helpful if you had a general direction you want your business to go in. If you're still unsure about what business to form, I'd recommend exploring 1:1 coaching first to get clear on what you want to create, and then come on over to Launch Lab.
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You can definitely still join if you have an established business already. This is not just for brand new businesses. It's for anyone looking to launch some new aspect of their business or grow what they already have.
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This is a 100% optional membership, meaning that it's up to you to plug in and join when you want. That said, you are more likely to get the full value of the membership if you show up and engage.
The monthly workshops will be recorded and shared if you can't make it.
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When you sign up you are signing up for a monthly subscription. You'll get immediate access to the Launch Lab and every month the credit card you used to sign up will be charged the membership rate at which you first signed up.
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I will offer you a full refund, no questions asked, if you are not satisfied with the first month of your membership. That said, I require that you attended at least 2 calls in order to request a refund. The money back guarantee is for people who weren’t satisfied with the program. It’s not for people who didn’t show up for the program.
For valid refund requests, the refund will be a full refund less the fees from Stripe, the payment processor.
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This is our current schedule. All events are optional to attend.
Twice weekly ‘stand ups’ - Mondays at 10am PT / 1pm ET and Fridays at 12pm PT / 3pm ET — a 20 min facilitated self-check in to make sure you are not losing sight of your end goal, reflecting on what you’re learning, and celebrating wins along the way.
Biweekly coaching demos - 30 min - Thursdays at 12:30pm / 3:30pm - watch a coaching demonstration and participate in group discussion afterward.
Water cooler break - a 15 minute lightly facilitated ‘getting to know you’ type of hang immediately after the coaching demo stream on Thursdays
Monthly workshop or masterclass - Each month we’ll deep dive into a business building skill in a hands on, interactive way., led by Melissa and guest teachers.
If you like the sound of these offerings but it doesn't work with your schedule, let us know so we can consider switching things around if enough people suggest a new time to meet. Email: hello@coherence.studio
our quality promise
signing up is a no brainer.
I offer a 100% money back guarantee.
If you’re not satisfied with the offerings after your first month (and you’ve attended at least two calls) I will give you a full refund no questions asked.